Site statistics can be confusing, because the names don’t always mean what they seem to mean. Here’s a free quick glossary, using terms from WordPress Jetpack, Google Analytics, and WP SlimStat.
4 indie-published books
3 degrees (MCert, Web Design & Development, University of Denver; MLS, University of Alabama; BA, Art, University of Alabama in Huntsville)
17+ years professional experience in university web design and editing