This article is second in a series on each part of the WordPress dashboard, as seen on my Maximum Author Impact website.
Valentine’s Day is approaching. Have you thought of lavishing a little love on your blog? Specifically the part where you actually type the words that allow you to connect with your readers.
Sure, you could have a website without posts, and some people do, but that feature of your website is there whether you share your thoughts and feelings or not. Let’s explore the features of this most commonly used section of WordPress.
Long Dark Permalink of the Soul
I’m pretty confident y’all know about that field on the top of the page where you type your title. But did you know that title also becomes the filename of your post? That is, it becomes the URL where Google and everyone can find you. Google is hungry for words, and the more sensical words you put in your title, the more likely readers interested in your topic will be to find you. WordPress provides many options for the permalink of your post. You’ll find information about permalinks in the Settings section of the dashboard menu, but essentially the permalink structure provides the format for your URL. You can choose whether you want the permalink to contain the title, or if you’d rather organize it by date. I recommend using the title.
If your title is too long, you have the ability to edit it by clicking the button of the same name beside the permalink. On this post, you’ll notice the title is much longer than the actual permalink. I clicked the edit button and shortened it. Note that all spaces and punctuation are removed automatically and replaced with dashes between each word.
Social Posts Made Easy
You may not have this feature on your Posts screen, but you really should. The CoSchedule editorial calendar is a fabulous plugin that will revolutionize the way you handle blog posting. It adds a social queue to the bottom of the window that looks something like this (click the image to see the detail):
While it’s on your mind, you can set up social shares for that day, the next day, a week after, and a month after, as well as any custom date you like. That way you’ll be sure to keep a regular flow of shares going. A bonus is the social analytics provided, so you’ll know what posts are your readers’ favorites.
That’s all for now!