Of course you don’t. If you’re like me, you realize all the time how much you don’t know, especially when you delve into the world of marketing. I’ve been involved in marketing my books online and creating information products this past year and a half, and it’s made me realize the huge gap in my knowledge.
Because I want to be successful, I remedied the gap with training courses. Do you do that too? Collect training courses on my computer, or am I the only one? Somehow I have this idea that if I buy a book or course, the knowledge contained within will magically seep into my brain. But it never does!
As I’ve collected training courses and webinars, I’ve collected a mental list as well to help me as I complete these courses and add to my store of knowledge. (Yes, I really do take *some* of the courses.) Here are some ways to get more out of your learning.
- Think about what problem you’re trying to solve.
This point is especially useful when you’re deciding whether or not to purchase or attend a course. Will it help you publish your next book? Update your website? Help you be less nervous speaking in public?
- Compare what you’re learning in this course with what you’ve learned in other courses.
Ask yourself how it fits with your overall learning plan. (What? You don’t have a learning plan? That’s another post…)
- Don’t multitask while you’re watching the videos.
This point is a difficult one for me. I always feel like I need to get other things done. Pay close attention and take notes.
- Think about how you can apply what you’ve learned right away.
I’m especially fond of courses with handouts and action steps. D’vorah Lansky is the queen of handouts and action steps—she makes sure you know exactly how what you’ve learned fits in to your overall strategy. If you see any class she’s teaching, grab it up immediately. You won’t regret it.
If you don’t apply it, you’ll tend to forget about it. And if it’s something that doesn’t seem to apply, you probably don’t need it at that time.
- Don’t be afraid to ask questions.
Most training courses set aside time for Q&A. Take advantage of the time to find out the answers to what you didn’t understand. No one will think you’re stupid for asking. That’s the point of the sessions. Having been on the teaching end of courses as well, I love it when people ask questions. Much of the time I just hear crickets when I ask for questions. As teachers have always said, “There are no dumb questions. The question you want to ask is the one others are thinking, only they don’t have the courage to ask.”
- Blog about it.
If you can explain what you’ve learned to someone else, you’re more likely to retain it and make it a part of your knowledge store. Make it a full-blown review of the course, or just tell your readers how you achieved the milestone and what it meant to you.
I hope these points help you out. Marketing online requires a wide range of skills. Be sure you’re growing not only your business, but your knowledge store as well.
What tips do you have for getting more out of training courses? Share in the comments below.