I’m attending a local Alabama author’s meet-and-greet next week, a new experience for me. In preparation, I designed some postcards, one for each of my books, to hand out at the event. I’ll be selling print copies, but I also have Kindle versions of each of them, and I didn’t want to leave those buyers out. My solution was to put QR codes on the postcards. Here’s how I did it.
1. I designed the postcards in Photoshop.
2. I went to the QR Code Generator, chose URL, and pasted the URL of my book on Amazon into the Website address field. (Actually, I used my Amazon associates code, so I’ll get a percentage of the price from that as well. The process is a bit trickier, so I’ll put those steps below.)
3. Click the Download button. A window opens in which you can adjust the colors of the code, making them anything you like, and you can change the size as well. You are given 4 download format choices: SVG, EPS, PNG or JPEG. Unless you have a specific reason to use SVG or EPS, I recommend PNG or JPEG. Here’s what the code looks like when it’s been downloaded:
4. Be sure to test the code before you send your postcard to be printed.
The great thing about the QR code is that it takes the viewer straight to your book’s Amazon page for instant purchase. The drawback is that you must have a QR code scanner app on your phone. I also purchased domain names for each of my books. They redirect to the book’s page on my website. In this example, I used SecondDeathBook.info. This method gives readers multiple opportunities to purchase, whether in person (I used PayPal Here connected to my Android phone), via QR code, or from their desktop.
Please let me know if you try it out! I’d love to hear your story!
Steps for Amazon associates’ code
Please note: This process is much easier than it seems at first glance. Try it several times and you’ll be a pro in no time!
1. You must first have an Amazon associates account. Log in.
3. Search for your book under Search for Any Product. Limit the search to Books, then type the title or relevant keywords in the blank. Click Go.
5. Click on the Text Only tab. For purposes of the QR code, you don’t want the entire code. The code presented will create a link. You can do this two ways. Either highlight all the code between the quotation marks ” ” and copy (Ctrl+C or right-click/Copy), or click the Highlight HTML button and paste it in a plain text document (like Notepad). DO NOT paste it into a Word document, as this will introduce additional code you don’t want.
Here’s the part you need to copy, highlighted in yellow below:
6. Highlight that code, copy, and paste into the URL space in the QR code.