If you’ve been blogging for any length of time, you have a treasure trove of posts begging to be discovered by a new audience. The key to successfully sharing those gems is knowing which were popular the first time around. How do you find that out?
Let’s run through a few ways to check statistics, and then I’ll tell you the method I recommend.
- Facebook – Go to your Activity Log and click on Your Posts. They are listed by year in reverse chronological order. Or use the Activity Search box. Look at the number of “likes” you’ve received for the posts so you can see what’s most popular.
- Twitter – Click on your profile photo and choose Analytics. You can see how your tweet impressions are doing, how many profile visits you’ve had, mentions, and number of followers. Tweet highlights are listed by month in reverse chronological order. Click View Tweet Activity to see likes, link clicks and retweets.
- LinkedIn – Clicking on Profile/Your Updates will show you what you posted, but either nobody liked any of my posts, or that information isn’t available.
- Pinterest—Click on Analytics, and you can see how often your pins are viewed.
These methods are fine if you want more in-depth information about how you’re doing on an individual site. If you want to know specifically about all your posts on social media in one convenient dashboard, try CoSchedule.
CoSchedule is a WordPress plugin that functions as an editorial calendar, allowing scheduling of blog posts and coordinating with others who post to your site. A helpful feature is its ability to schedule your social media posts at the same time you schedule your blog post.
The analytics feature, though, is what provides the most benefit if you want to re-share previous posts. The default calendar view itself shows you the number of interactions with each post, but clicking on Top Posts in the WordPress dashboard in the Calendar section reveals a delicious array of data. The first column provides you with the total number of interactions, whether likes, shares or retweets. The second column shows the avatar of the person who wrote the post, along with the title, how long ago it was posted and the date. A bar graph in the next column shows a breakdown of individual activity for each social site to which you’ve linked your account. The final column tells how many shares you have prepared for that post that haven’t appeared yet, as well as the total number sent and a button allowing you to share the post again.
Isn’t that a lovely convenience? I can take a few moments each day or each week to work my way down the list and share the ones that are popular or those I think deserve more exposure. Maybe you’ve written a post on a topic that’s suddenly become trending since you wrote it. Share it again for even more exposure.
I’ve found CoSchedule to be a great program for my blogging and social activity. Try it out and see how it works for your social sharing.
4 indie-published books
3 degrees (MCert, Web Design & Development, University of Denver; MLS, University of Alabama; BA, Art, University of Alabama in Huntsville)
17+ years professional experience in university web design and editing