Pinterest is so fun to browse through, but do you know how to use it for marketing your books? Do you want pins and repins? Do you want more traffic? Try these tips to maximize your Pinterest marketing.
Include the Pin It button.
Take advantage of Pinterest’s free widget to add a Pin It button to your WordPress images. Customize it so it represents you. The widget makes it easier for your visitors to share the content you have posted. All they must do is click the button and choose which board they want to pin to. Simple translates to more posts. Keep track of which images you use for your Pin It button to see which ones do best.
Create pin descriptions for your visitors
Visitors want simple and seamless. If you want to increase your pins and repins, pre-populate pin descriptions for them. Make sure your description is inspiring and interesting. Avoid generic descriptions. Take advantage of the description space and watch your repins grow.
Do what pinners do
Watch and learn from what pinners are doing and saying. Are they using keywords? Which ones? Are they promoting brands or giving helpful advice? The insight you gain from pinners can be very helpful in ensuring your success.
Show off your popular pins
Why not showcase your most popular pins? When your visitors pin your images, they’re saying what you have to offer matters to them. Trending images are a good way to predict what is most engaging on your site. You can leverage the best performing pins by sorting your images by the number of interactions and creating a top pin board on your Pinterest account.
Try putting these tips to work and see if your marketing efforts improve.
4 indie-published books
3 degrees (MCert, Web Design & Development, University of Denver; MLS, University of Alabama; BA, Art, University of Alabama in Huntsville)
17+ years professional experience in university web design and editing