If you want to improve your social media marketing, implement these tips used by successful companies to promote your brand as an author.
#1 Add Related Hashtags
Make your posts instantly recognizable to your followers/fans using a hashtag tied to your product or brand. Use the same hashtag consistently. For example, Samsung uses the hashtag #samsungtips anytime it shares product information. You can create a dozen or so hashtags that you use consistently. Assign each to a specific type of post.
#2 Build Branded Communities
According to a Facebook announcement in 2015, users will see fewer promotional posts on their newsfeeds. They recommend that brands instead take the time to build communities on their websites where they can offer followers bonuses that aren’t available elsewhere. This way you can effectively control the content your followers see while offering them incentives.
#3 Create a Regular YouTube Posting
Video is a key component in every social media strategy and you should add a new video to your YouTube channel on a regular basis. Top brands will add around 8 new videos every 14 days that are on average just over 3 minutes long. So, you see they don’t have to be long and time consuming, but they do have to be consistently presented.
#4 Create a Facebook Cover for Your Events
Did you know you have prime real estate on Facebook? If you answered no, you aren’t alone. Many don’t see their cover photo for the important role it plays. You can leave your cover photo the same all the time to create consistency and brand recognition or you can change it on a regular basis to promote events, sales, season changes, etc. Think of your cover photo as a billboard that reaches your audience. You can create quick and attractive Facebook covers using a service such as Canva.com.
#5 Fulfill Your Followers’ Requests
It’s important that you check your Twitter notifications and Facebook pages often so you can provide a timely response to any questions or comments. Replying quickly will have a very positive effect on your business.
#6 Regularly Evaluate Your Social Media Approach
What works for one business might not work for another. What works for one product may not work for another. That’s why you should evaluate how you approach your social media on a regular basis. Know whether your approach is working or not.
These are just some of the ways to be successful in social media and gain more followers. Try them out and see how they work.