Do you feel you’re stuck in a rut with your social media? I sure do. Here’s some ideas to help delight your current followers and increase the numbers of your tribe.
#1 Have a plan for your social media channel.
Many authors find it overwhelming to create content for their social media channel. Worse, some authors create one type of content and send it out across all their social media platforms. You need a plan for each social media channel. Your plan needs to include choosing a channel (e.g. Facebook), the goal (e.g. sales goal), whom you are targeting, the structure, type of content (e.g. video), your tone (e.g. funny), the desired action (what behavior you want from the user), and your channel integration with other channels.
#2 Consistently deliver content.
One of the quickest way to grow your number of followers is to be consistent. Put the proper system in place to make sure you are always providing relevant posts that are valuable and interesting to your audience. Don’t overwhelm your followers by providing the same types of posts repeatedly; instead manage your categories and make sure you are not repeating posts.
#3 Strategically implement hashtags.
One way to increase your social media success is to avoid random hashtags and instead use a strong hashtag that will tie your campaign pieces together. Use a hashtag that’s both easy to remember and easy to spell. Make sure it’s not already being used by someone else. Once you have your hashtag created, you should follow the conversation and join it.
#4 Host a private hangout on air event.
The success of social media is often linked to having an open dialogue with the right people. Google+ is a great tool to help you build lists. You can do this a number of ways. One that works great is to combine Google+ hangouts on air with a private community to ensure you have an open dialogue with the right people. Get away from the general chatter and engage the right audience.
#5 Try Pinterest and see if it works for your brand.
Pinterest is a popular social media channel, especially among women. You do not necessarily need something visual to show to be successful with Pinterest. Play with it, experiment, see if it can be helpful in branding your book or program.
I hope these 5 tips will become part of your repertoire for social media marketing success.
4 indie-published books
3 degrees (MCert, Web Design & Development, University of Denver; MLS, University of Alabama; BA, Art, University of Alabama in Huntsville)
17+ years professional experience in university web design and editing